Target your clients : webmarketing
Economic growth on internet is high (more than 20% per year) and constant.
We develop websites strongly oriented towards your clients or future clients. The main goal of your website is to represent at best your activity in order to attract new clients.
To attain this goal, we put into action a proactive approach approach, structured, built and based on :
- The current situation (of your current website, your projects, your competitors, etc...).
- A choice towards realistic goals adapted to your business (store, hotel, rental, service provided, etc...), targeting your future web users.
- Implementing the means towards attaining these goals (accessible and ergonomic website, web illustrating, Search Engine Optimization, netlinking, availability on social networks , fidelity of your internet users, etc...).
- Evaluating the implementation (multiplatform compatibility and navigation, page weight or size , statistical tools, evolution of website participation etc...
The internet is a hyper competitive universe, to be noticed, to stand out and to convince the customer requires the use of specific techniques: lead nurturing, inbound marketing, User experience, datas, techniques of customer centricity etc ... Let us study your assets and Means of action ...
Inbound marketing at your service
Digital marketing is characterized, among other things, by the ability of your customers, with a click, to go to competing offers. It is therefore necessary to attract the customer, to interest him and then to retain him in order to arrive at a conversion into a purchase. The techniques of inbound marketing are nowadays unavoidable. To go quickly it consists of creating contents (texts, visuals etc.) that attract your leads without having to sell them at first (lead nurturing). This creates an interest, a confidence.
Your mature customers to switch to purchase will turn to you through the ability you might have to present yourself as a reference on the product or prestation. Efficiency is today at this price on the web.
A short and short video develops these explanations:
These techniques are time consuming (relative to your business and your ambitions), they represent a certain cost, but you will be able to impose yourself on the web, hyper competitive sector. The analysis of web statistics, the needs of your customers or users allows to be effective during these actions of Inbound marketing ...
Customer centricity
One of the central axes of our approach is called the customer centrality (or UX as user experience centrality).
Faced with the exponential multiplication on the web, of the number of your competitors, it seems essential to us, whatever the quality of your products or services, to place your customers (or users) at the center of your digital actions.
It is also essential to meet their needs and aspirations in order to better promote your products and services.
This does not improvise and covers many aspects and approaches that we propose to develop for you and with you ...
Un des axes centraux de notre démarche s’appelle la centralité client (UX comme user experience).
